Product image is an important component of the corporate image and product factors, interactive interface directly with the user, the user and the product is to communicate the most intuitive and most lively part, is an important factor of product image. The design of the interaction interface directly affects the user's impression of the product, so that the interactive interface has more than the use of the nature of the bear. Household electrical appliance enterprises in the global development trend has been obvious to people, the applicability of the interface problems of brand cross region development are also presented with Home Furnishing; information science and technology, the kitchen is an important manifestation of some intelligent; in addition, the interaction form is widely used in network communications products and electronic entertainment is more diverse, these factors have affected the design of kitchen appliances interface. This paper focuses on the kitchen appliances interface information architecture and visual presentation as the main target, the design method and principle of kitchen appliances interface, analysis of information architecture and visual interface has influence on product image. The characteristics of interactive interface are analyzed from the aspects of interaction interface, usability engineering and product semantics theory. This paper summarizes the traditional interactive interface and modern interactive interface of kitchen appliances, summarizes the cultural and social characteristics affecting the design of kitchen electrical interactive interface, and the cognitive principles and communication principles of its design. The design of kitchen appliances interface should be “ science and technology dialogue instead of “ ” &rdquo technology, at the same time, to have a fever; a progressive form designed to keep the iterative user acceptance and product image. Finally, the elements that should be embodied in the design of kitchen electrical interactive interface are put forward. This article uses the actual case analysis way to analyze and interpret the design principles and methods discussed in this paper, so as to verify that it is effective and feasible.